Current
Positions
• Full
Professor / Graphic Design Program, School of Arts, California State
University, Long Beach, CA 캘리포니아주립대학교 롱비치 미술대학 종신교수
• Creative
Director / Brand Workshop, CSULB
• Brand
Marketing Consultant / sunookpark.com, Los Angeles, CA
• President
/ ANDLAB Inc., Los Angeles, CA
Major
Achievements
• Brand
Marketing Consultant / sunookpark.com
• Built a
brand identity consulting practice that applies character-based branding
methods for domestic and international clients since 1996.
• Managing
and directing ANDLAB Inc.
• Developed
an Art and Design Research, Application and Education forum which provides a
platform for
• scientists,
philosophers, engineers, artists and educators in investigating exploratory and
interdisciplinary projects.
• Re–established
Brand Workshop at CSULB
• Completely
redesigned and restructured student-run design company within CSULB Graphic
Design department,integrating design and business management program
Education
1991
MFA, Graphic Design, Art Center College of Design, Pasadena 1989 BFA, Graphic
Design, Art Center College of Design, Pasadena
Career
History
2011-present
Full Professor, Graphic Design Program, School of the Arts, CSULB 2010–present
Creative Director, Brand Workshop, CSULB
1996–present
Brand Coach, sunookpark.com, Los Angeles 1996–present President, ANDLAB Inc.,
Los Angeles
2006–2011 Associate Professor, Graphic Design
Program, College of the Arts, CSULB 2009–2011 Program
Head of Graphic Design, College of the Arts, CSULB
1996–2006
Faculty, Art Center College of Design, Pasadena 1992–1995 Consultant,
Lippincott and Margulies, New York 1989–1992 President, Folio Design, Los
Angeles
Key
competency areas in Corporate and Brand Identity Consulting and Design
• 20
years experience in full scale corporate and brand identity projects for social
and business entities worldwid
Extensive experience in the brand creation process for cross-cultural
branding projects that involve multiple ethnic groups, especially between Asian
countries and the US
• Expertise in name creation and the visualization process
based on unique “Character Based Brand Building Methods™”
• Experienced speaker for Brand Building lectures and
seminars in MBA courses and corporate training series
• Specialist in designing and leading brand building
workshops for product & service brands
Selected
branding and identity development projects 1989 – present:
Brand
positioning and visual identity design for HANMI Bank (Financial)Marketing and
promotion campaign development for Disney feature film, Peat’s Dragon (Entertainment)Brand
naming and visual identity design for BBCN Bank, formerly Center and NARA Bank
(Financial)Brand naming, packaging concept, and identity development for BENEV
Company Inc. (Pharmaceutical / Cosmetics) Corporate identity and application
system development for SAMSUNG Corporation (Global conglomerate) Corporate
identity and application template design for BELLSOUTH Corporation
(Telecommunication) Corporate identity & branding system development for
BEACHBODY (Fitness) Brand positioning and consulting for PAYLESS SHOESOURCE (Footwear) Brand concept design, positioning, and packaging for EMEI Mountain
Spring Water, Sichuan, China (Beverage) Brand consulting and product guide
design for CHADO Tea, Los
Angeles, CA (Food) Re-positioning and re-branding BENEV Company, Irvine, CA
(Pharmaceutical / Cosmetics) Corporate identity and website design directions
for HepaHope, Irvine, CA (Pharmaceutical) Corporate identity design for Santa
Fe Sports, Los Angeles, CA (Footwear) Corporate identity design for GUIDANT Corporation (Medical) Corporate identity and visual communication guide design
for PacifiCare (Health) Brand positioning and product design guideline for SPEEDO, Los Angeles, CA (Sports) International dealership identity and design
manual development for HYUNDAI Motor Corp. (Automobile) Brand naming,
packaging, and visual marketing program development for MINDTIX (E-Commerce
Software) Corporate identity and branding system development for SOAP Inc.
(Sports) Product packaging design for U.S.
market launch research for JINRO Corporation (Beverage)
Brand
identity projects for non-profit organizations:
AGYA,
Amagezi Gemaanyi Youth Association, Uganda, MAM,
Mayan Antiguo para Mayas (Mayas for Ancient Mayan), Mexico KSI, Korean Studies
Institute, University of Southern California Young Oak Kim Academy, Los Angeles
Participated
in other corporate identity and branding projects:
The
Gillette Company, ARCO(am/pm Mini Mart), American Heart Association, Colgate
Company, Tropical Safety Research, Hitch, IPIX, KIA Motors, Carsdirect.com,
CDZON.com, Conexant and Nike. ◆
